building effective brands for future investment
Our design studio has helped build effective brands for a range of clients. A brand strategy can be the difference in whether a business can elevate itself above its competitors. A strong brand can grow to become the most valuable part of a business. Having a clear brand strategy leads to more effective design and communication outcomes. Many projects involve brand repositioning, where we help address gaps between current positioning and a vision for the future.
Our solutions are adapted to a range of collateral items from print to digital. Brands are often at the focus of what we do, including consideration of typography, colour, images, language tone and feel helps a brand to work most effectively across all media elements. Style Guides are often commissioned to ensure consistent application and so install equity in the brand.
A brand not only distinguishes one business from
another, a brand incorporates your business.
our strategy
Strong brands are established by creating an emotional attachment with customers, seeking differentiation in communication and performing the service or benefits as promised. This creates a good brand experience for your customer. For example, in a commodity market where products and services can be indistinguishable, having a strong brand enables customers to trust in your product and create a set of beliefs about your product even without knowing the specific characteristics of your product.
Branding should focus on not just marketing a product, but in building up a strong brand. A brand spends time, money and energy developing the intangible value and communicating these to the customer. The strength of any brand is to communicate the combination of the tangible with the intangible.
“The strength of your brand can add considerable value
to your product or service in the market place.”