Gello design has helped build effective brands for a range of clients. An intelligent brand strategy can be the difference in whether a business can elevate itself above its competitors and attract the type of customer it desires, or not. Over time, and with investment, nurturing, creativity and intelligence, a strong brand can grow to become the most valuable part of a business. Having a clear brand strategy leads to more effective design and communication outcomes. Many projects involve brand repositioning, where we help address gaps between current positioning and a vision for the future engaging customers, audiences and employees.
Our solutions are adapted to a range of collateral items such as print, digital, signage, packaging and garments. Brands are often at the focus of what we do, including consideration of typography, colour, images, language tone and feel helps a brand to work most effectively across all media elements. We also help with business and product naming and brand positioning statements. Style Guides are often commissioned to ensure consistent application and so install equity in the brand.